Helping to shape the future of ecommerce at Woo. Technology enthusiast, photographer, and advocate for seamless user experiences.
Sometimes the most important conversations start with uncomfortable truths. In early 2024, accessibility expert Amber Hinds from Equalize Digital published an audit that revealed over 50 accessibility issues on their WooCommerce website. The message was clear; our platform, powering millions of online stores, wasn’t serving everyone equally.
Think back to how you analysed user feedback two years ago.
For me, running Iconic (my WooCommerce plugin company which I later sold in 2021), it meant opening dozens of browser tabs: GitHub issues, Reddit threads, support tickets, forum posts. I’d spend entire afternoons copying user feedback into spreadsheets, trying to identify patterns that would shape our plugin roadmap.
It was necessary work, but exhausting. And I always wondered: what patterns was I missing in the noise?
I’ve been reflecting a lot lately on how drastically ecommerce has evolved, particularly around how customers discover products. Traditional SEO has been a cornerstone of online retail for decades, but we’re entering a new era, one powered by artificial intelligence.