A collection of interviews, articles, and features where I’ve shared insights on my journey, ecommerce, technology, and user experience design.
Featured Appearances
Nov, 2024
WP Tavern
James Kemp on WooCommerce Innovations and Trends in Selling Online
As WooCommerce’s Core Product Manager, discussing my role in shaping WooCommerce’s future, balancing needs of different user types, recent rebranding, and competition with SaaS platforms.
May 2018
Freemius
IconicWP Doubled Its Revenues By Leveraging Freemius Features
Success story detailing how transitioning from CodeCanyon to Freemius doubled revenue, exploring subscription models, trials, and the challenges of managing plugin licensing.
May 2016
Kinsta
Kinsta Kingpin: Interview with James Kemp
Part of Kinsta’s featured developer series, discussing my WordPress journey, the founding of Iconic, challenges in plugin development, and the future of WooCommerce extensions.
Regular Hosting
2024-Present
Do the Woo
Woo ProductChat & Inside Woo – Host
Regular co-host of multiple WooCommerce-focused podcast series, providing behind-the-scenes insights into WooCommerce development and interviewing industry experts.
Additional Podcasts
April 2025
LifterLMS
How To Build Your Digital Business With WooCommerce
Discussing the journey from web designer to Core Product Manager at WooCommerce, balancing complexity with usability, and the flexibility of WooCommerce for various business models.
April 2025
The WP Minute
Inside Woo – Behind the Scenes at WooCommerce
Deep dive into WooCommerce’s ecosystem, challenges in user onboarding, company culture post-acquisition, AI integration, and the future of ecommerce development.
April 2021
WP Cafe
Making Money from WordPress Plugins
Panel discussion with other plugin developers about monetizing WordPress plugins, sharing experiences from building and selling WooCommerce extensions through Iconic.
October 2019
Pressing Matters
Episode 19: Chatting with James Kemp of Iconic
Discussion about transitioning from CodeCanyon to independent sales, scaling a WooCommerce plugin business, pricing experiments, content marketing benefits, and writing effective marketing pages.
April 2019
Streamlined FM
Extending WooCommerce with James Kemp
“How I Built It” interview about building Iconic, approach to solving problems, determining market fit for plugin ideas, and advice on research, development, and launching.
Articles & Interviews
June 2021
StellarWP
IconicWP Joins the StellarWP Suite of WordPress Brands
Official announcement of IconicWP’s acquisition by StellarWP/Liquid Web, outlining the future vision and what the acquisition means for customers and the plugin ecosystem.
Jan 2019
The Plugin Economy
Simple Feature Requests by James Kemp
Interview about launching Simple Feature Requests, my first freemium plugin outside of WooCommerce, discussing the transition from solving personal needs to creating tools for other developers.
Feb 2018
The Plugin Economy
Iconic by James Kemp – Building a WooCommerce Plugin Business
In-depth interview about building IconicWP from the ground up, transitioning from CodeCanyon to independent sales, and the challenges of building a plugin business dependent on third-party platforms.