Think back to how you analysed user feedback two years ago.

For me, running Iconic (my WooCommerce plugin company which I later sold in 2021), it meant opening dozens of browser tabs: GitHub issues, Reddit threads, support tickets, forum posts. I’d spend entire afternoons copying user feedback into spreadsheets, trying to identify patterns that would shape our plugin roadmap.

It was necessary work, but exhausting. And I always wondered: what patterns was I missing in the noise?